Video Content Creation

Video content is becoming more and more important for brands — both large and small. 

From video advertorials, product demos and user testimonials… to entertaining content for social media… to live broadcasts… to long-form news stories and documentaries, powerful video content speaks volumes.

10 Video Marketing Statistics for 2019

1. Internet Users Everywhere Enjoy Video Content

85% of all Internet users in the United States watched online video content monthly on any of their devices. (Statista, 2018)

2. Demand for Video Content is Increasing

54% of consumers want to see more video content from a brand or business they support. (HubSpot, 2018)

3. Video as Powerful Marketing Tool

87% of marketing professionals use video as a marketing tool. (Wyzowl, 2019)

4. Consumers Love Seeing Videos on Social Media

Videos are a consumers’ favorite type of content to see from a brand on social media. (Animoto, 2018)

5. Video Marketing = Profit

88 % of video marketers are satisfied with the ROI of their video marketing efforts on social media. (Animoto, 2018)

6. Video Marketing a Lead Generation Channel

Video marketers get 66% more qualified leads per year. (Optinmonster, 2019)

7. Videos Engage Users For Longer on Your Website

The average user spends 88% more time on a website with video. (Forbes, 2018)

8. Education Through Video

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. (Wyzowl, 2018)

9. The Power of YouTube

YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users. (SEJ, 2018)

10. Video is More Captivating Than Text

Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format. (Forbes, 2017)

Video, Video, Video!

We can’t shout from the mountaintop loud enough that video… when done well… can make all the difference in the world.

For example, let’s say you’re in the business of selling a health product that men and women subscribe to monthly. Your supplement is POWERFUL beyond all belief. You’ve spent thousands of hours in the laboratory developing it, and you know its a game changer for humanity.

You’re ready to go launch your website, and set up your sales funnels. A few days, weeks, and months go by and you aren’t getting the sales you expected.

You don’t want to admit it, but from the beginning9or may be a little bit after your official launch) you notice your competition is pushing a beautiful video advertorial that explains exactly how it works scientifically, visits the laboratory where it’s made… interviews the principle scientists… and ends by reinforcing the idea that it well change everything.

You know you have the better supplement… but your competitor with the video advertorial is killing it. This is what happens time and time again!

Video increases the perceived value of a brand… and there’s a reason for it. a recent consumer survey found that 72 percent of Americans would rather learn about a product or service via video than reading about it.

And this goes beyond video advertorials. An entertaining 2- minute product demo or a 20 second testimonial with a real living and breathing customer can increase your conversion rates exponentially.

We've Got This For You!

Whether you’re behind the 8 – ball on video or have the budget to jump in from the beginning, we can develop a video strategy that fits your unique needs.

Our highly experienced video team knows what works and what doesn’t. We’ll set a budget, a time frame and get it down quickly.

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