Sales Landing Pages
Once you’re clear on your brand strategy, voice and product offerings, you have all you need to create sales landing pages.
There’s one clear goal in mind when designing and developing sales landing pages — push potential customers down the funnel and convert them.
The anatomy of a (Perfect) Landing page
Think of a click worthy headline
A headline is the first thing that catches a user’s attention and if it fails to make an impact it could lead to a higher bounce rate. Therefore, when creating a click-worthy headline makes sure that it is short and simple, comprise a benefit’s and include words that build up curiosity.1 of 11 2
Ensure that your form fields are short
When it comes to the anatomy of a great landing page, an optimized lead capture form is the most vital part that’ll ensure that you get your money’s worth. A perfect lead generation form is proportionate to what you are offering, is short and simple with relevant fields and is goal-oriented which will help you garner more qualified leads.2 of 11 3
Place your lead generation form above the fold
The placement of your lead generation form plays a crucial role in the success of your landing page. It is a simple fact that anything that is placed above-the-fold gets the most number of eyeballs. Thus, for greater conversion, you too need to adhere to this principle when designing a landing page.3 of 11 4
Pick an Actionable Call-to-action (CTA)
A call-to-action button draws the audience attention towards the next step that you want them to take. When it comes to creating effective CTA make sure that you use large fonts and bright colors that catch user’s attention instantly. Place it above-the –fold and add a brief yet an actionable text like “Try it for Free.”4 of 11 5
Create benefits focused Content
When creating a copy for a landing page you need to focus on the benefits rather than the features. Your landing page copy needs to be persuasive if you want to keep your audience engaged and thus, ensure that the landing page copy is brief with the benefits clearly stated and to improve readability, make sure of bullets.5 of 11 6
Keep navigational links to the minimum
Providing your audience with too many choices diverts their attention from the goal that you want them to accomplish leading to a higher bounce rate. Therefore, when designing a landing page do away with unnecessary links in order to improve user experience and to increase the conversion rate.6 of 11 7
Include images and other multimedia
Content with images gets 94% more total views than those without. Further, personalized images work better than Stock photos when it comes to enhancing user engagement. Thus, make use of real high-quality photos of your product or service or your staff/team if you want to boost conversion.7 of 11 8
Display social proof and other trust symbols
Social proof and trust symbols help enhance the credibility of your landing page. By displaying social engagement numbers like subscribers and followers you are able to win trust of your audience. Similarly, trust symbols like MacAfee Secure and SSL assure your audience that your landing page is safe and secure.8 of 11 9
Choose the right color scheme
Content with images gets 94% more total views than those without. Further, personalized images work better than Stock photos when it comes to enhancing user engagement. Thus, make use of real high-quality photos of your product or service or your staff/team if you want to boost conversion.9 of 11 10
Incorporate credible testimonials
Testimonials are another social proof. By incorporation authentic testimonials on your landing page you are able to display the experiences of your existing clients/customers who have used your product or service and found them useful. And this, in turn, helps increase user trust and boost brand’s credibility.10 of 11 11
Make use of A/B Testing
There is no one-size-fits-all when it comes to landing page design. The landing page design best practices that work for one business may not work for another. Hence, running a test on different versions of your landing page is important in order to create that perfect, well-optimized and high converting landing page for your business website.11 of 11
The Secret to Creating Converting Landing Pages
There’s defined formula to launching highly converting landing pages. It all starts with solid page design and winning headline. Next, you need to drive home the benefits of your product or service… we call this “benefit driven content.” This content should include “social proof” in the form of customer testimonials, visuals of your customers with your product, and other imagery that helps build trust.
Once You’ve driven the benefits home, it’s all about the call to action. And we’re not just talking about a simple sentence that says “buy our product… it will change your life!” There are sleeky designed buttons, countdown timers, and other elements that help drive conversions.
Leave Your Sales Landing Pages to Us
We live and breathe sales landing pages. We’ve worked with so many over the years and know how to pull all of the bells and whistles together to inspire your prospects to keep Throtling down the funnel.
Our team will go extra mile to make sure all of your other content pieces jive with your sales landing pages — from your website to your social media elements, to your digital ads. and if we see any disconnects, we’ll be 100% honest. We will not let you hit the market half-assed — we will do everything within our power to make sure your sales landing pages are converting.
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