Digital Marketing Audit
Whether you’re a growing brand or highly established, it’s vital that you have a full picture of the digital marketing assets that you do and don’t have.
This includes asking the right questions. Do you have enough pages on your website? Do you need more quality content? Do you need to rethink your keywords and SEO strategy? Are your sales funnels primed? Do you need to redesign your sales pages? Does your advertising effort need a refresh? Are your marketing dollars going far enough?
You need to think holistically about your digital marketing efforts. Everything from your website to your marketing materials, to your social media efforts, to your paid media campaigns need to work in concert with one another.
Digital Marketing trifecta
Earn, owned & paid media
Earned Media
Sharing
Advertising
Web properties
Paid Media
Owned Media
SEO & brand content drive earned media (sharing) & traffic
1 of 4
Gain more exposure to web properties with SEO and PPC
2 of 4
SEO & brand content drive earned media (sharing) & traffic
3 of 4
Leverage owned, earned and paid media for a comprehensive marketing strategy
4 of 4- Pay per click
- Display ads
- Retargeting
- Paid content promotion
- Paid influencers
- Social media ads
- Website
- Mobile site
- Blog site
- Social media channels
Digital Marketing trifecta
Earn, owned & paid media
Paid Media
Advertising
- Pay per click
- Display ads
- Retargeting
- Paid content promotion
- Paid influencers
- Social media ads
Master the Digital Trifecta
As you’re probably already aware, there is a digital marketing trifecta that includes “owned media”, and “paid media”. The secret to your marketing success lies in becoming a master at fine tuning all three and weaving them together in a way that helps consumers and potential clients gain a greater understanding of who you are and true value that you provide.
A marketing audit will allow for you to gain a solid understanding of where your current marketing stands, allows for you to define where you want to go, and make important adjustments.
Consider Your Marketing Audit Done
We’re going to be honest… marketing audits are not easy. This is why we have customers constantly coming to us for help in this area.
Sometimes when you’re so close to your brand and processes it’s too hard to see where you’re falling short. And if you know you’re falling short in one or more areas, finding solutions and setting a clear and defined plan is extremely difficult.
At Throtl, we’ve got dedicated resources for digital marketing audits — pros who can look at your digital marketing insfrastructure and pinpoint what you’re doing right, what you’re doing wrong, and how to make immediate shifts.
